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Think of as simply an online multiline sales representative.  Instead of using a car to make sales calls, "cyber-sales rep" Bill Mallia drives a computer and visits travel consultants across the continent doing  “eSales Calls” (talk about being environmentally conscious).   Since 2001, has been successfully promoting travel suppliers (leading hotels, tour operators, cruise lines, destinations and the like) to North America's travel consultants.  

These eSales Calls are designed to help travel retailers better understand the complete "whys" and "hows" involved in selling the suppliers represented by  The overall goal is to get the cyber-sales rep out of the way and let the travel agent and supplier get down to the business of securing a booking for the traveller. 
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