Facts About
TravelSalesRep's Cyber-Sales Calls
The Travel Industry's First & Only
Virtual Sales Representative
TravelSalesRep.com,
a service of
Ocean Crest Creative, was created by William M. Mallia,
III, CTC, DS and launched in November 2001 at the World Travel
Market in London and in December, 4,532 travel agents, mainly
located in New England, received the first eSales Call. In the short
time since then, the list of subscribed agents has grown to a
majority of North America's travel retailers. As the industry "buzz"
continues, the number of retailers receiving a monthly eSales Call
grows.
What Makes TravelSalesRep.com Different?
TravelSalesRep.com offers a resource that is quite different from
any ever offered before. It is the next step beyond a transient
direct email campaign. An email blast or on-line fax consolidation
service only gives the travel agent a one-time reason to sell.
eNewsletters offer arbitrary information on random subjects or
suppliers resulting in an inconsistent promotional presentation. On
the other hand, TravelSalesRep.com offers, a true cyber version of
the traditional sales call. No email blast or newsletter can even
come close to comparing to the content and continuity that the
world's first and only web-based sales representative offers. Here's
why:
How The Service Is Presented
For starters, the way it is framed is unique. When I was designing
the service, I decided that many of the same things I had done in
traditional sales calls for two decades could be duplicated in a
web-based environment. My philosophy regarding sales calls is not to
try to stuff a lengthy dissertation on every aspect of the product
down the agent's throat in one meeting. Instead I have found that a
small number of educational/promotional bullet points get much more
attention. I team this with frequent visits, which keep the supplier
offering in front of the face of a busy retailer. Over time, the
travel agent garners a solid working knowledge of a product that
they frequently think of and confidently book.
Easy To Read
The eSales Call and its associated text are also purposely kept
brief and are available for review at a time of the travel agents
choosing. This dovetails with the multitasking lifestyle that
today's agents lead.
Content
Another important difference is one of content and time. It is
nearly a universal rule that the information a travel retailer
receives from a standard e-mail blast or fax/e-mail consolidation
service is detailing some kind of special, discount or some fleeting
event. With TravelSalesRep.com, the content is quite different.
While incentives are not overlooked, the main thrust is on overall,
long term product promotion and education. This on-line sales call
endeavors to answer the classic sales question, "Why should I sell
this company and why is it any different than its
competitors/alternatives?" This approach allows TravelSalesRep.com
to draw on the complete resources of the Internet environment in a
manner that an e-mail notification or even a simple newsletter
cannot.
Mirrors A Traditional Sales Call
TravelSalesRep.com is just like the traditional sales calls you are
used to only better. 24/7 your cyber-sales rep is there for you with
current topics, what was covered the last visit or two and it even
brings humor and personality into the affiliation by allowing you to
get to know your cyber-sales representative a bit better.
It is my sincere hope that you greatly benefit from
TravelSalesRep.com and find it to be a true and indispensable
resource in aiding you to be a profitable and successful travel
professional.
Cheers!
Note To Suppliers: To find out about
benefiting from TravelSalesRep.com,
please click here.
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